Giving Back This Holiday Season: 100 Days of Giving Campaign

As the holidays approach and families look for meaningful ways to give back, there is nothing greater than supporting one of the numerous charities dedicated to providing proper nutrition to underserved children around the world.

Vitamin Angels is a non-profit organization dedicated to reducing child mortality worldwide by advancing availability, access and use of essential micronutrients, especially Vitamin A, among at-risk populations worldwide. In 2010, Vitamin Angels connected over 22,500,000 children in 43 countries, including the US, with the vital nutrients they need as a foundation for good health, giving undernourished infants and children a brighter future. Vitamin Angels recently launched its 100 Days of Giving campaign — and they are asking for the help of families across the country.

The campaign aims to connect essential nutrients, especially vitamin A, with at-risk children across the globe.  Worldwide, an estimated 190 million children under the age of five suffer from vitamin A deficiency (VAD), a major underlying cause of child mortality and blindness.  However, only one dose of vitamin A every six months can help prevent VAD blindness and reduce under-five child mortality by an average of 24%.

The campaign runs through January 1st, 2012. Vitamin Angels hopes to raise $250,000 through public donations, which will then be matched by a group of sponsors for a total of $500,000. Vitamin Angels’ cost to reach one child with vitamin A for one year is $25, allowing them to reach an additional 2 million children as a result of this campaign.

Over the course of the campaign Vitamin Angels aims to raise awareness and funds by accepting donations as well as offering materials and resources to encourage supporters to develop their own on- and offline fundraisers. The campaign will engage parents, students, food enthusiasts, and health and wellness advocates, among others, to achieve the goal of reaching millions of children in 2012 with the vital nutrients they need for good health.

To learn more about how you can help, about global malnutrition, micronutrient deficiencies, Vitamin Angels’ solution for change, or to make a donation to Vitamin Angels, please visit


Jennie Abrams-Rosenberg