Waldo, the famous children’s book character, is turning twenty-five this year. The Story Nook is celebrating the occasion with twenty local businesses in Astoria & Long Island City. From Inside Astoria at 37-20 Ditmars Blvd, to Little Ones Pre School at 474 48th Avenue, participants are to hunt for a small figure of Waldo at each business, and try to win the prizes. There is no charge to participate, and the game lasts for the entire month of July. There will also be a Found Waldo Party held at babyNOIR on July 31st, to conclude the Waldo Hunt and to give out all the special prizes to the participants.
Anyone who wishes to participate can pick up a “Find Waldo in Astoria & Long Island City!” search list with the names of all the businesses, and collect an “I Found Waldo” card for each Waldo they spot. Collecting in sixteen or more businesses and turning them in at babyNOIR will win a Waldo button, a bag full of goodies from the local businesses, and an entry for other, larger prizes to be drawn at Found Waldo Party on July 31. Each participant who collect cards from all 20 businesses will, in addition, win a cotton tote bag with custom drawing of their child. Aside from the Grand Prize of a complete six-volume set of Waldo books, there will be many wonderful prizes provided by the local businesses as well. People who prefer a shorter version of the hunt can collect the cards from eight businesses and pick up a Waldo button at babyNOIR.
Waldo is the creation of Martin Handford, whose entertaining drawings of crowd scenes swept the world in 1987. There are now over 55 million Waldo books in print worldwide and they’ve been translated into eighteen languages. In celebration of Waldo’s longevity and popularity, its American publisher, Candlewick Press, is teaming up with the American Booksellers Association and 250 independent bookstores all across the country, including The Story Nook here in Astoria, to encourage people to shop local.
The Story Nook is an indie bookseller based in Astoria, NY. It specializes in children’s books and educational toys. It has maintained it business online since its inception, but it opened up a pop-up store inside the local children’s boutique babyNOIR on February 2012. Along with babyNOIR itself, The Story Nook has been well-received as a much-needed addition to the local businesses by the parents in the neighborhood.