Imagine an ad where adults see one image and children see another. Well, last week, the Spanish organization the ANAR Foundation (Aid to Children and Adolescents at Risk) did just that in an effort to stop the curtail the cycle of child abuse. The organization is using lenticular printing to send an “offer of help to abused children without alerting their abusers, even if they’re walking together.” The brilliance of lenticular printing is that it allows different photographs to be seen depending on the angle at which someone is standing–so an adult will only see the top portion and a child only the bottom.
The portion visible to the adults will will contain an message that says: “Sometimes child abuse is only visible to the child suffering it.” But the part visible to the child will show an abused boy with the message: “If somebody hurts you, phone us and we’ll help you,” where foundations phone number will be listed.
While the ad is extremely powerful, will either the parent or the child realize that they are seeing two different images or does it not matter at all.
To view the ad click here: